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Ethical competition and artificial intelligence: a player is emerging in the European discount coupon market ready to reach out to small businesses, instead of simply claiming to be the most profitable discount provider.
Everyone knows coupons. You might find them in your mailbox, you can get one at the checkout in a bookstore to spend in the nearest cafe, or redeem them on a marketplace during a sale. There are even websites that collect the best available deals from all over the web.
For businesses, it is a familiar and effective advertising tool. Offer a discount, and new customers will appear, existing ones will come back, you will boost the average transaction value, and enjoy a healthy ROI. Enjoy and repeat, but don’t get carried away.
In 2025, the global coupon market is booming. Today, it is estimated at $8.96 billion, and experts forecast its growth to $40.8 billion by 2033. Thus, there are platforms that offer companies to issue coupons and consumers to purchase them.
In Germany, a new player, #LiberSave, is entering this already crowded market. If you visit their website now, you will see fairly standard promises of profitable deals and internal cashback on purchases with coupons.
Perhaps the real difference that might catch your eye is the text that says: “Universal platform: issue coupons if you are a seller and buy coupons if you are a buyer.” Usually, websites like this hide the business section somewhere in the corner, so as not to distract customers from the splashy offers for waterparks, cafés, or footwear outlets. But for the creators of #LiberSave, this detail, placed on the main page, seems to be fundamentally important.
Explaining the platform’s mission, its founder, Lev Aronovich, speaks not only of consumer benefits like ‘financial hygiene’ and ‘responsible consumption’, although coupons naturally fit into both categories. He speaks with the fervor of an activist more than a conventional entrepreneur, emphasizing “horizontal connections” and his desire to “give a fishing rod” to small and medium businesses struggling in a market increasingly dominated by large corporations.
With the passion of a political activist rather than a businessman, he emphasizes horizontal connections and how he wants to “give a fishing rod” to small and medium-sized businesses, forced to survive in an environment where large corporations are increasingly controlling every part of our lives.
When Aronovich describes his company’s vision as a form of “capitalist communism,” one can’t help but wonder. #LiberSave, he says, aims to humanize business competition and provide smaller companies with access to instruments that will help reduce soaring ad costs.
Coupons themselves have long proven value for businesses. Promotions can bring in new patrons — few can resist a well-timed discount — and re-engage past customers. They help regulate demand, whether during seasonal lulls or slower hours, and accelerate traffic in general. Shoppers tend to spend more when they believe they’re getting a deal, and coupon campaigns often increase the average purchase size.
Their effectiveness is quite straightforward to measure. While targeted ad clicks can be counted, marketers know these figures don’t always translate into real-world returns, and they must be paid for regardless of the outcome. By contrast, coupons offer clear, trackable metrics: RPR, ROI, and other indicators of ad success.
According to Aronovich, #LiberSave will allow entrepreneurs to treat coupons almost like a form of currency, deciding independently how much to invest in promotions without conforming to the high-stakes, high-cost standards of today’s advertising landscape, where a single campaign can jeopardize a company’s profits for years.
Coupon promotions run into two problems. Firstly, an enthusiastic entrepreneur might start offering constant discounts, training customers to expect deals, but too many coupons can simply destroy profits. Secondly, to purchase and use coupons, people need to discover them in the first place. That’s why it’s necessary to make sure that such offers are visible. And here we must return to traditional digital marketing with its seeding and targeting. But #LiberSave wants to solve this problem as well, so now it starts working on its own media projects.
These plans include the creation of a network of regional platforms where local news will be published and local businesses will receive targeted promotion. Notably, #LiberSave approaches this task not like a young media outlet but as a tech company, with AI at the core of the project. Major media organizations are increasingly experimenting with the same idea, and it appears that neural networks are set to become an integral part of the industry in the near future.
The company actively uses this technology, seeing the future of the “fourth industrial revolution” in AI. AI will inevitably become an important element of the loyalty market in general and the discount coupon industry in particular. Algorithms that analyze customer behavior and offer personalized offers are already a reality, but every day they are making fewer mistakes and becoming more accurate.
The modern world dictates new conditions of consumption. Advertising tactics constantly evolve, new tools emerge, and those with more resources and tools gain an advantage. Surely, #LiberSave won’t turn this game around — but perhaps, thanks to platforms like it, the café on the corner won’t be replaced by a Starbucks quite so soon.
In a highly competitive environment, finding effective and inexpensive ways to retain customers is crucial for small and medium businesses. As practice shows, discount coupons are one of the most effective tools. LiberSave #LS offers such digital coupons to businesses. If used properly, these coupons will not only boost sales but also motivate your customers to come back.
LiberSave coupons #LS create a sense of value. Customers feel good about making what they see as a smart purchase. And the company doesn’t need to spend heavily on marketing. For businesses with limited advertising budgets, it’s an accessible way to attract, retain, and re-engage customers. By providing a discount or special offer, the business strengthens the customer’s wish to return and to choose this brand over competitors.
The value of LiberSave coupons #LS is clear to consumers: a discount is direct savings. Given the chance to save again, customers are likely to return. This can transform an occasional buyer into a loyal customer.
LiberSave coupons #LS help build a shopping habit around a particular business, rather than its rivals. This has a direct impact on customer lifetime value — the total profit a single customer generates throughout their relationship with a brand. The more often the customers come back, the higher that value climbs, and the less the business must spend acquiring new customers. Coupons can also help reawaken inactive customers, bring the brand back to mind, and spark renewed interest.
Integrating coupons into loyalty programs gives regular customers additional motivation to stay with small and medium businesses.
For small and medium businesses, LiberSave coupons #LS represent more than just a sales tactic — they are a cost-effective customer return tool for building strong and long-term relationships with your audience. With the right approach, coupons can drive steady repeat purchases and deepen brand loyalty over time.
Marketing is a vital part of any business. The modern world provides entrepreneurs with countless opportunities to stand out, but often, the mechanisms require a massive investment of time and money.
One of them is targeted advertising. It is a powerful marketing tool aimed at specific groups, which has proven its effectiveness many times. But it has a number of significant drawbacks: ads are expensive, they often get blocked by ad blockers, which reduces coverage, and modern audiences often pay zero attention to advertising on the Internet.
Thus, coupons are becoming an alternative to targeted advertising. Such offers are more profitable for the client because they offer a specific advantage. They motivate people to make purchases faster — coupons may be limited in duration. While the effect of targeted advertising is difficult to measure, the effectiveness of coupons is easy to track.
Targeted ads can drain a company’s budget for years. At the same time, coupons are easier to control by issuing new ones for any required period. Thanks to such offers, one can regulate demand, encouraging customers to buy goods during off-season or at bad hours. A target ad may attract attention, but it won’t provide enough motivation to spend money.
Coupons have proven to be a good alternative to targeted advertising when a business needs to bring back inactive customers. A discount voucher can remind them of the brand and even evoke an emotional response.
Unlike targeted advertising, which is limited by budget, coupons can work over a much longer period.
All this makes coupons a great alternative to targeted advertising. They connect the customer to the brand in a more effective, transparent, and reliable way.
Using coupons in promotions and loyalty programs instead of targeting creates a feeling that this business cares about its customers. Yes, they may attract less attention, but in the end, it is always a profitable offer one can’t refuse.
Discount coupons are an effective method of attracting new customers. With a welcome discount, a buyer will spend their money willingly — and, most likely, even more than they originally planned. However, entrepreneurs are interested not only in new customers but also in increasing their lifetime value. And to do that, one needs to inspire them to come back. In this situation, LiberSave #LS coupons become a smart customer retention tool.
Let’s see. According to experts, retaining an existing client is 5-7 times cheaper than attracting a new one. The regular buyer spends significantly more than the first-timer. In addition, loyal customers are more likely to recommend the brand. That’s why smart customer retention is not an option but an essential element of a growth strategy.
Discount coupons are a perfect example of a tool that can be used for smart customer retention. They are easy to use and encourage repeat purchases. But, most importantly, they create a connection between the brand and the client on a psychological level, giving the latter a feeling of profit and the brand’s attention. All of this has become an extremely effective way of smart customer retention.
What’s more, discount coupons can be personalized with the help of AI. AI analyzes consumer behavior, anticipating their desires, which turns into a mechanism for truly smart customer retention.
In addition, an important quality of LiberSave #LS coupons is the measurability of their effect. The voucher is easy to track, and its effectiveness is easy to calculate. It can be used to test business development strategies. And if the company wants to grow, it will use coupons as a method of smart customer retention.
Digital coupons easily integrate with CRM marketing, allowing you to send the right discount to the right person at the right time. In turn, this creates a habit of returning — another confirmation of a simple thought: coupons will ensure smart customer retention.
Coupons are not just about a discount. In the right hands, they become a powerful tool for smart customer retention: they help to attract customers and stimulate repeat sales. Thanks to coupon services, long-term relationships with the audience are built.
Targeted ads are a proven mechanism for attracting customers. However, its cost is increasing every month, and users are no longer so willing to click on ads.
In such conditions, LiberSave #LS discount coupons ensure engagement without the cost of targeting. This is not just a convenient tool, but an incentive driven by behavioral psychology. A customer is more willing to spend money when they see a discount, and if they feel satisfied with a good deal, they become emotionally attached to the brand. This approach turns the advertising campaign into an almost intimate one-on-one dialogue, and the discount coupon into an engagement tool without targeting costs.
Modern digital coupons offer a personalized approach. Based on the data collected by AI, a business will be able to provide a specific customer with the discount that they need, so discount coupons ensure engagement without targeting costs. In fact, advertising aimed at a specific audience does the same thing, but it is much more costly for the business, and the consumer doesn’t get “hooked” on the attractive price. The LiberSave #LS discount coupon will ensure engagement without targeting costs more effectively.
Cost-effectiveness is an important advantage of digital coupons. While in the case of targeted ads, a business pays for clicks that don’t necessarily lead to sales, a discount coupon will not just encourage the customer to spend money — the average receipt will also grow. This is another reason to consider discount coupons as a tool of customer engagement without unnecessary targeting costs.
Discount coupons without targeting costs will ensure engagement and help expand the reach, increasing the contact base of the business. After getting a tempting offer, the consumer will share it with family and friends, expanding the company’s audience. No one will share ads (unless it’s a viral video). So this aspect is also an example of how discount coupons become an engagement tool without targeting costs.
The superpower of digital vouchers is that they form a connection between the customer and the brand: customer activity increases, their loyalty gets stronger, and advertising costs are cut. This is how discount coupons become an engagement tool without targeting costs, which nothing can compete with.